What is Entertaiment?

Entertaiment, derived from the Medieval Latin intertenere (from the Indo-European root ten, meaning “stretch”), encompasses activities involving an audience that can be passive or active. Oliver and Barstsch (2010) define entertainment as an activity understood objectively, that consists of communication between text and audience from external stimulus, offers pleasure and requires an audience.

With the decline of business for the major recording and film industries, many independent artists have turned to online distribution platforms to sell their work. This has allowed consumers to purchase and download music in the form of podcasts, blogs, social networking websites, etc. Entertaiment is now more available to a wider and more diverse audience than ever before.